The brief
Fill a three-day exhibition with the right visitors, keep dozens of exhibitors happy, and give a community-driven event the reach of a national one.
Our approach
We ran six marketing channels in parallel and managed the exhibition end to end: general coordination, participant registration, floor-plan quality, exhibitor relationships, on-site management for all three days and post-event evaluation.
The strategy
01Community-led marketing 02Traditional media 03Social media 04Guerrilla marketing 05Educational marketing 06PR marketing
