Case study · Marketing · Production · Influencer PR

Four characters, one challenge: a campaign for Funzone

An event-led campaign that cast four creators as characters, turned the venue into a film set and challenged the city to play.

Client

Funzone

Services

Campaign concept, production, influencer PR

Scope

Marketing · Production · Influencer PR

The brief

Make an entertainment venue feel like the place to be, not just another place to go, and give people a reason to share it.

Our approach

We wrote four main characters, built every scene around the venue's games (PS4, billiards, bowling), designed a lighting mood and frame angles for each, then fed the campaign with behind-the-scenes content and a user-generated content plan.

The strategy

01Event marketing 02PR influencer challenge 03Hype marketing

The results

Numbers from the campaign.

views on the lead campaign reel

0 K

views on the second reel

0 K

creators cast as main characters

From the project

Funzone

Next project

Ash Couture →

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