Case study · Marketing · Events · Influencer PR

A red-carpet opening for Ash Couture

Marketing campaign and event management for the opening of Ash Couture: teaser films, a curated guest list and a paparazzi red carpet.

Client

Ash Couture

Services

Marketing campaign, event management, influencer PR

Scope

Marketing · Events · Influencer PR

The brief

Launch a couture house in a way that felt exclusive, and make sure the right people were in the room and on their phones.

Our approach

Two teaser concepts (Bubbles and Snake) built anticipation. Influencers collaborated before the event and gave testimonials on the night. Exclusive invitations set the tone, and guests arrived to a glamorous paparazzi zone and red carpet.

The strategy

01Pre-event teasers 02Influencer engagement 03Exclusive invitations 04Red-carpet experience

The results

Numbers from the campaign.

combined followers on guest list A

0 M

combined followers on guest list B

0 M

views on the lead teaser reel

0 K

From the project

Ash Couture

Next project

SABCO →

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