The brief
A national five-year plan is important, but it is not naturally watchable. The authority needed content that explained its direction clearly, felt human, and kept the measured voice of a government body.
Our approach
We built the campaign around real teams in real workplaces: scripted conversations, on-location filming across the authority's offices and a series of short pieces cut for social platforms.
The strategy
01Campaign strategy 02Scriptwriting 03On-location production 04Social rollout
