Case study · Marketing · Production · Events

Al Muhazzam: a men’s heritage exhibition

Marketing, management and organisation of the Al Muhazzam men's exhibition with SABCO, from showroom films to the opening day.

Client

SABCO — Al Muhazzam Exhibition

Services

Event management, marketing campaign, video production

Scope

Marketing · Production · Events

The brief

Give a traditional men's heritage exhibition the energy of a modern launch, without losing the craft and dignity at its heart.

Our approach

We filmed cinematic product pieces in SABCO's showroom ahead of the event, ran a brand-centred awareness campaign, then managed the exhibition floor, VIP guests and on-site media interviews.

The strategy

01Pre-event awareness campaign 02Brand-centric marketing 03Social media marketing

From the project

SABCO

Next project

MB Expo →

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